usmanarif

My name is Usman Arif, and I consider myself a true artist hailing from Lahore. My remarkable journey has been shaped by blending my inherited passion for tailoring with a quest for Italian craftsmanship. Growing up in a family of skilled shirtmakers, I found my love for the artistry of clothing ignited by the sight of my father’s dedicated work. As a young child, I would wander through our bustling tailoring shop, fueled by my father’s encouraging words and dreams of becoming a great tailor myself. Tragically, my father passed away when I was just seventeen, leaving behind a legacy that would profoundly shape my future. Now, as I continue his legacy, I am dedicated to creating the best flannel shirts for men, drawing inspiration from the rich tradition of Italian craftsmanship and infusing it with the passion that runs deep in my family’s history